Single Professional Code in the Construction Industry Essay

Single Professional Code in the Construction Industry - Essay Example Interestingly, there are apparent moves on the part of contractors to promote ethical codes in their own backyard. Considering this innovation, it is being entertained if creating a single professional code under the umbrella of the construction industry is feasible and practical. (Society of Construction Law Hong Kong. Events by Other Organizations. 7th May 2008, [internet]). As a matter of fact, there have been initiatives to the effect of adopting a single ethical code for unorganized groups working within the coverage of construction law. (Franklin, Kim. Ethical gauntlet thrown down in pursuit of construction code. Architects' Journal. EMAP Architecture. 2004. [internet]). On the question of feasibility, it is believed that there are no hindrances or hitches in consolidating the various standards of conduct among the different callings or disciplines with the end in view of covering the professional relationships between all concerned parties in construction projects. This will be a matter of crafting the papers which will address all the ethical concerns of persons or entities in the construction industry and which will guide all those involved in every project. However, in the meantime, the consolidated version does not have to encroach on the ethical code of each individual organization. In short, the new code will be something like an amalgamation of the individual codes which will be applicable in the inter-actions and inter-relations of the covenanting parties in construction undertakings. As to whether the plan for a single ethical code is practical or not, it is opined that it will be so, the reason being that any party who needs clarification or is in doubt may readily refer to only one set of deliberated and agreed standards, that is, the new single code of ethics. Whatever it will be, the more important consideration is that the so-called seven principles of public office may be covered in the new single convention as the main guiding icons for construction professionals, practitioners and other participants, thus: honesty, fairness, integrity, objectivity, reliability, accountability and leadership. (Seven principles of public office. Standards - Related Information. www.parliament.uk. [internet]). Putting all these virtues together in one array of dictums in the building industry for the players to observe, follow and obey under pain of reasonable sanctions will greatly instil good behaviour and wholesome attitude. In the process, performance will be enhanced a nd the positive results will naturally redound to the benefit of the stakeholders. Honesty has very significant repercussions in construction projects. One example is in the case of bribery, a form of dishonesty. If a contractor makes illegal special deals with environment regulators, he puts at stake the welfare of the people. This becomes relevantly true today owing to the current global sentiments over climate phenomena. Other classes of dishonesty in the construction industry are fraudulent claims, kickbacks or illegal and immoral commissions, and forgery of pertinent documents, among others. The exercise of fairness among the players in the construction industry necessarily boosts morale among its key players who will thereby work harder and more effectively. On the other hand, if a contractor, for instance, is biased in favour of a sub-contractor, the

Brand analysis report BONDS Essay Example | Topics and Well Written Essays - 3000 words

Brand analysis report BONDS - Essay Example However, the brand’s decision to sack Australian workers and move operations overseas has negatively affected its brand equity. In order to further enhance its brand equity, BONDS is also required to innovate further the way its competitor aussieBum is. Finally, it needs to further develop and strengthen its brand positioning rather than relying on its heritage. Customers must also be assured that the brand is â€Å"Australian† as the Country-of-Origin and â€Å"Made In† effect can have a huge impact on the brand equity of BONDS. Table of Contents 1.Introduction 3 2.Brand positioning and values 5 3.Brand characteristics 7 4.Customer Benefits 8 5.Brand Communities 9 6.Brand equity 10 8.Reflection 14 1. Introduction BONDS is an underwear brand based in Australia that has become a national icon and has existed for over 98 years. Initially targeted at men’s underwear, the company aims at providing â€Å"shorts, trunks and low rise† underwear (Dugg.com.a u, 2003-2011). Therefore, the main product initially was underwear in a variety of shapes, sizes and colors. Both conventional and contemporary styles are offered by the company to ensure high level of comfort to its customers. The company’s iconic product was The Chesty Bond. Over the years, the company has expanded its product range to including clothing including sportswear and maternity clothing. As of today, BONDS offers not just underwear but clothing for kids, women and babies. As far as the customers of BONDS are concerned, the company focuses on individuals who have a highly active life or work in occupations resulting in high levels of sweating (Dugg.com.au, 2003-2011). Keeping this in mind, the fabric used in the underwear has high absorption capacity that keeps the underwear area dry for long periods of time. (Dugg.com.au, 2003-2011) The elastic bands used on the underwear specifically cater to customers’ need for comfortable fitting and expandability. One of the major competitors of BONDS is aussieBum which produces is underwear in Australia. In 2009, aussieBum’s sales increased by an astounding 40% in the midst of the sacking of Australian workers by BONDS (Stephenson, 2009). The company’s decision to move its operations to China have strengthened the sales of its competitor-aussieBum (Stephenson, 2009). This is because aussieBum’s marketing strategy focuses on highlighting the fact that its products are â€Å"Made in Australia†. Therefore, aussieBum’s recent advertisements that bear the slogan â€Å"Australian made by choice† have capitalized on the loss of customer faith in BONDS after it decided to sack Australian workers (Stephenson, 2009). Another major competitor in Australia is Aldi which is a discount supermarket chain in Australia offering the convenience of online shopping. Aldi’s fairly high geographical distribution in Australia along with a diverse product range makes it a strong competitor for BONDS (Euromonitor International, 2012). Furthermore, local department stores such as Kmart, Target and Myer continue to serve as competitors for BONDS given their own-label brands, low prices and ability to cater to a wide variety of customer segments including women and children. Furthermore, these departmental stores benefit from the high customer traffic from customers who come to shop for everyday use items such as grocery. Therefore, chances are high that customers would prefer to buy underwear and other clothing from these department stores due to the convenience they offer.